Battery life, load times, and actually giving a shit about your customers

  • Over the last 7 days, Facebook is the greatest offender of battery drain on my iPhone 6s Plus
  • It accounted for 15% of all battery drain
  • Despite having background app refresh disabled, because the app isn’t “sleeping” properly when I hit the home button, it continues to drain
  • That extraneous background usage, despite not providing any value to me at all, is keeping the app alive 2x longer than my actual usage
  • Even the resource hog Safari drained 3% less over the last week despite being on the screen for half an hour more

Building great products requires accounting for the whole of an entire experience—not just its features, but its flaws, and what it asks of its customer.

Other offenders

Thinking about Facebook’s ridiculous battery drain made connections to other, similar issues that have been brought up lately — data usage and load times. After iOS 9 introduced content blocking (read: ad blocking) there was a lot of controversy on both sides, but for now I’ll focus on the issues uncovered with websites.

Reasonable usage of resources matters

Whether we’re talking about battery life, data usage, or load times, they’re all valuable resources to mobile customers. Just because our faster mobile networks can deliver more megs per second than before doesn’t mean apps and websites should exploit that.

When devising new features and prioritizing old ones to fix, companies should think deeply about the cost to not only their bottom line, but to their customers’ as well.

--

--

Dad, Midwesterner, product designer, coffee snob, craft beer lover, GIF enthusiast.

Love podcasts or audiobooks? Learn on the go with our new app.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Matt Galligan

Matt Galligan

Dad, Midwesterner, product designer, coffee snob, craft beer lover, GIF enthusiast.